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Asda shoppers help to raise money for heart appeal

Michelle Frost, Sally DanielsShoppers at two Asda stores have been instrumental in helping an appeal reach its target.

For the supermarkets in both Bury St Edmunds and Stowmarket have raised £200 each for the My WiSH Charity’s Every Heart Matters appeal.

The campaign reached its target of £500,000 in December which has enabled the West Suffolk Hospital to create a specialist heart diagnosis unit and bring the heart department together on one floor.

Every quarter shoppers at Asda stores get a chance to nominate which charity they would like to receive money from the Asda Foundation.

Shoppers receive a green token which they put into a box of their choice and the Every Heart Matters appeal gained the customers’ support.

Michelle Frost, the stores’ community champion said: “We are all aware of the issues surrounding heart treatment and shoppers felt they wanted to support the appeal.”

Activity in the hospital’s cardiology department has been increasing year on year, with a significant increase in patient demand in the last five years.

However, a proportion of patients with heart conditions in west Suffolk have to be treated elsewhere for a range of cardiac services that are currently not available at West Suffolk.

Sally Daniels, appeal manager, said “We can’t thank Asda enough for giving us the opportunity to let everyone know about our Every Heart Matters appeal. This money really does make a difference and, as it stays local, it could potentially help us all”.

The West Suffolk NHS Foundation Trust invested £5.2m in developing the state-of-the-art cardiac suite that provides quicker access to more treatments for the local community and the appeal was aimed at supporting a fully integrated cardiac centre that will enhance the treatment of cardiac patients.

It will allow diagnostic tests, checks and follow up to happen all in one place and means that patients will not need to visit other departments or repeatedly dress and undress for tests and scans.

Written by Russell Cook 


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