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Two-year support sees campaign receive more than £2,500

Sudbury Waitrose cheque presentation to Forget-Me-Not Dementia CampaignStaff and customers at a Sudbury supermarket have joined forces to help raise more than £2,500 for the Forget-Me-Not Dementia Campaign.

The appeal, ran by the My WiSH Charity, formerly West Suffolk Hospital Charity, was set up to further enhance the care and support offered to patients with dementia at the hospital as well as their families and carers.

Started just over two years, the appeal has now raised more than £91,000 with a 100m dementia memory walk – full of iconic national and local images - currently being installed thanks to part of the money raised.

Now the campaign has been boosted further thanks to a two-year series of fundraising events and donations at Sudbury’s Waitrose store. More than £2,500 was raised with staff even pushing themselves through the pain barrier by taking part in a 12-hour static cycle in store.

Kerry Reid, operations partner at Sudbury Waitrose, said: “We are delighted with how much has been raised and how it is going to help support patients with dementia and their families and carers at our local hospital.

“The campaign has also helped bring dementia to the forefront of people’s minds and it has certainly helped raise awareness among our staff.

“Our customers have been so generous in supporting our fundraising and we would like to say a big thank you to them and our staff.”

Sue Smith, fundraising manager at My WiSH Charity, said: “We are delighted with any fundraising support for our hospital, but to have the support of everyone at Waitrose Sudbury for two years is truly astounding.

“The Forget-Me-Not Dementia Campaign has been so embraced by our generous community and this is another example of people going above and beyond. We cannot thank them enough.”


Charity Registration Number:1049223